D.L. Eyewear — “Schitt’s Creek” actor and author Dan Levy’s line of optical eyeglasses and shades — has tapped Elena Doukas as co-imaginative director and president, WWD has acquired completely.

“Elena has been a drive in the eyewear house for around a 10 years,” Levy, the brand’s founder, told WWD in a statement. “I’ve lengthy admired her eye, her instincts and her potential to pave a special imaginative route through a extremely competitive marketplace. D.L. Eyewear is blessed to have her and we appear forward to the remarkable new heights we’ll access with her by our side.”

Doukas was previously the style director at Garrett Leight California Optical for 11 a long time (which just lately bought a the vast majority stake, with a $20 million financial commitment, as documented by WWD).

For her section, Doukas stated: “It goes without declaring that Dan is an astounding storyteller, and he has these kinds of a exclusive vision for D.L. Eyewear. I have been so impressed with the truth that he’s managed that, alongside with the brand’s ethos, ever because he started off the organization pretty much 10 several years back. The technique of the fashion business these days makes it simple for a model to be taken more than by a plug and perform mentality, and I’ve been so impressed by Dan‘s consistency in wanting thoughtfulness and treatment to be at the main of each individual inventive final decision. I can’t hold out to enhance that with my individual product expertise, and I couldn’t be much more excited to be a part of the staff.”

Released immediate-to-consumer in 2013, D.L. Eyewear is marketed solely at Thisisdl.com.

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