Appears to be like the future fall of the Adidas x Ivy Park selection will be centered all-around rodeo and Black cowboys.
Beyoncé started teasing the newest assortment of her line with Adidas by posting an picture of actor Glynn Turman and his granddaughter, Melinda, putting on denim with 3 stripes — jackets, jeans and even chaps above shorts for Melinda less than the tag line: Ivy Park Rodeo.
A video clip embedded in the image options “The Wire” and “Fargo” actor conversing about how he how he put in his times in the stables of Central Park shoveling manure so he could journey for no cost and how critical Black cowboys were being in settling the American West.
On the Ivy Park web page, a script is overlaid on a picture of Melinda that gives facts on Turman. “Born and lifted in New York City, it is from time to time hard to imagine that the sometimes-director of stage productions has also been a real-lifestyle cowboy,” it reads. “He states from as prolonged as he could bear in mind, he has had a fascination with horses. An completed horseman and rodeo winner off-monitor, he and his spouse, Jo-Ann, cofounded and direct a cost-free Western-model summer time camp, ‘Camp Gid D Up’ for inner-city and at-possibility youth because 1992. He credits that attending youth camps as a kid saved him from juvenile delinquency.”
It proceeds: “In 1999, Glynn Turman received the state’s Regional Group Roping Finals and put in the top rated 5 in the Nationwide U.S. Crew Roping Winner Finals in Oklahoma City. In November 2011, Glynn was inducted into the Western Heritage Multi-Cultural Museum’s Hall of Fame in Fort Well worth, Texas. And this yr for Juneteenth, he observed his lifelong perform to deliver the Black Rodeo to tv recognized on CBS.”
Beyoncé has grow to be a learn at producing buzz around her assortment drops by scattering a few crumbs on the floor for her fans and followers soon prior to the following line is formally declared. In June, the Ivy Park site teased the brand’s fourth collection of swimwear with a video clip and illustrations or photos on the web site and on Instagram.
The to start with Ivy Park selection beneath Adidas debuted in January 2020. Beyoncé originally introduced the manufacturer below Topshop in 2016. Having said that, following sexual assault allegations arrived to gentle regarding Sir Philip Environmentally friendly, the brand’s owner, which he denied, the singer bought again her shares, assuming whole ownership of the line in November 2018. In 2019, Beyoncé revealed that she had partnered with Adidas to relaunch her Ivy Park brand.
The initial selection marketed out minutes immediately after the on line start.