When Kendall Jenner posted a photo of herself in a yellow bikini on her Instagram account last week, the image yielded some 6 million likes and 17,000 comments.
Suffice it to say there is enormous interest in whatever Jenner wears, which is why German fashion e-tailer About You tapped the American model for an exclusive capsule collection for summer that includes that very itsy-bitsy, teeny-weeny swimwear style.
The range drops at midnight CET on July 25 for 72 hours only. A second collection is planned for fall 2021.
“She is probably the biggest fashion icon and model there is right now,” enthused Donald Schneider, founder and creative director of Donald Schneider Studio in Berlin, who masterminded the collaboration and campaign for Hamburg-based About You, which operates e-stores in 23 European countries.
“With her 174 million followers, her personality and her fashion style, she is a unique inspiration for the younger generation,” said Schneider, noting that many people tried to source that yellow bikini, even though Jenner didn’t mention it was part of the Kendall for About You collection.
They will know soon enough, with Jenner set to announce the project on her social channels, with About You following up with a countdown campaign featuring videos
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