Kim Kardashian is transforming issues up with her KKW Magnificence brand name.

The actuality Tv set star-turned-entrepreneur exposed on Instagram on Tuesday that she is shutting down her cosmetics model on Aug. 1 and will be rebranding.

“On August 1st at midnight we will be shutting down the web page so that we can come back to you underneath a totally new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new appear,” read through a statement from Kardashian West. “I’m excited to carry on to build and grow my solution array and for you to ultimately be equipped to experience it the way that I have often envisioned.”

A resource near to Kardashian West and KKW Attractiveness confirmed that the she is not rebranding to drop the “W” from the brand’s title even with submitting for divorce from Kanye West previously this 12 months.

“Kim is even now Kim Kardashian West and has not modified her legal title,” the source claimed. “The rebrand has been in the performs for some time. Kanye essentially assisted Kim come up with the new title and the packaging. The innovative formulation and even the shopping encounter of becoming ready to store all classes in splendor and cosmetics beneath just one model, one website has often been Kim’s vision from the starting. She is extremely energized about this subsequent phase.”

The rebrand is section of Kardashian West’s offer with Coty Inc., which signed a licensing deal for $200 million for a 20 percent stake in KKW Elegance and Fragrance in June 2020. Via the deal, Kardashian West said she would expand into other natural beauty types, this sort of as pores and skin care, hair treatment, individual treatment goods and nails.

The information follows that of Kardashian West’s 50 percent-sister Kylie Jenner, who revealed previously this thirty day period that she is relaunching her Kylie Cosmetics firm to involve vegan formulas and new packaging. Jenner also signed a offer with Coty Inc. in November 2019, in which the firm paid out $600 million for a 51 % stake in Kylie Cosmetics. Jenner’s rebrand is launching on July 15.

Kardashian West has not yet disclosed a day for the rebrand’s start. All KKW Beauty products and solutions are now priced at 20 to 75 per cent off on the web site right until Aug. 1.

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How Kim Kardashian Developed Her Trend and Beauty Empire 

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